Why are brands are important?

Why are brands are important? Introduction : Today the brand is a word which we always hear, it has one important place in our societies. However, few people could define really what is the brand. This difficulty shows that the brand is a complex word, sending back in notion highly varied such as the psychology, the sociology, the finance, etc. As regards the marketing aspect, we often tend to confuse product and brand. Whereas the brand bases itself more particularly on (the image, the sensibility, a mission). We can ask ourself, what is a brand? In a definition, Georges Lewi, eminent specialist of the brand says that its the name and the group of the signs of a product, a service, a company that have for vocation to impose by their fame, market share, added value on a defined market segment. More and more, the brands have taken of importance in the management, and more particularly in the marketing. We noticed that the brand is not only a factories, products, but also the brand had a physical value, emotional value and especially financial. The measure of this value called the equity brand. The first is the financiers who show an attention on this notion of brand equity in the 80s. We saw that Perrier had been buy by Nestlà © for 2,4 billion euro, Coca-Cola had offered 800 million euro for the acquisition of Orangina which was worth for only 200 million euro, or sold Buitoni 35 times its profits. From then on, we cannot deny the importance of the brand equity, and the brand in generally, indeed it allows to build a credibility at the consumers, at the investors, and all the company. In this essay we talk about brand equity. In a first time we see that the brand equity has been a attention topic by the academic and practitioner. And after we are going to try to find the most brand equity model in terms of understanding consumer brand perceptions. 2-brand equity interest More of $50 million, it is the considerable costs of introducing a brand into a consumer market. It is a considerable investment and like most investments carries no guarantee of success. The recession focussed marketing managers on cost-saving tactics to increase competitiveness. One of the most important effects was to make brand extensions more compelling. Leveraging the brand equity of a successful brand promises to make introduction of a new entry less costly by trading on an established name. Since the early 1990s, The concept of brand equity has been the subject of a number of studies academics practitioners and academics primarily due to the importance in todays maintaining, marketplace of building and using brands to obtain strategic advantage. The brand equity has been described frequently as the value a brand name adds to a product and this concept refers to the basic idea that a products value to consumers, the firm and the trade is somehow enhanced when it is associated or identified over time with a set of unique elements that define the brand concept. Distinctly, such brand equity endowments come from current or potential consumer learning which influences how the product is encoded and behaved upon by consumers. It stands to reason that such learning is dynamic and influences consumer choice processes and outcomes either directly or indirectly by influencing the effectiveness of the branded products marketing mix elements. This increasing interest observed both in the literature and in the practice for the notion of leading capital is initially aroused for manager reasons. Indeed the managers to face up to a less and less stable request in markets, a more and more intense and international competition, faster and faster technological changes and more and more powerful distributors today. In these conditions of a turbulent market, an option consists in abandoning the marketing and commercial shares on the short-term profits and in adopting a vision longer term based on the construction of powerful brands that is a strong leading capital (Czellar and Denis, 2002). Another reason has also contributed to this interest for the brand equity. Kapferer see in 1998 that the mergers and acquisitions of companies which occurred during the last years, has stir up the problem of the financial evaluation of the value of assets of the firm in generally and the assets of the brands in particular.Two levels of analysis of brand equity are possible: the study of brand equity as value for the consumers customer-based equity brand or as financial value for firms firm-based equity brand . The concept of brand equity have been different definitions in the literature. Aaker defined in 1991 the brand equity as a set of brand assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm ,or to the firms customers. In 1993 Keller proposed a cognitive psychology perspective, distinctive customer-based brand equity as the differential effect that brand knowledge has on consumer response to the marketing of that brand. In 1998 Erdem and Swait, dopting an information economics view, they argue that consumer-based brand equity is the value of a brand as a credible signal of a products position. More generally, Farquhar (1989) see that the brand equity is often referred to as the added value to the firm, the trade, or the cons umer with which a brand endows a product, or likewise, as the difference between the value of the product without that branding and the value of the branded product to the consumer (McQueen, 1991). Finally the brand equity has been subject attention because the many studies of consumer brand in different market show that successful brand extensions spent less on advertising than comparable new name products. Considering the savings and against the costs, brand extension may seem like a good alternative for some firm. This concept brand equity is today again one point of discord between the academics and practitioners. So the brand equity will be always a topic studie. 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Families in a Modern Society-Victorians

Victorian Times- 1837-1901 What do Victorian times mean? Victorian times means during Victoria's rule. The time Queen Victoria was on the throne. She ruled for 64 years. What was it like living in the Victorian times? There was no electricity, instead gas lamps or candles were used for light. There were no cars. People walked, travelled by boat or train or used coach horses to move from place to place. Why are the Victorians so famous? Britain managed to build a huge empire during the Victorian period. It was also a time of tremendous change in the lives of British people.In 1837 most people lived in villages and worked on the land; by 1901, most lived in towns and worked in offices, shops and factories. During Queen Victoria's reign: †¢Britain became the most powerful and richest country in the world, with the largest empire that had ever existed, ruling a quarter of the world's population. †¢Towns and cities got piped water, gas and, by the end of the century, electricity †¢The number of people living in Britain more than doubled from 16 million to 37 million, causing a huge demand for food, clothes and housing. Factories and machines were built to meet this demand and new towns grew up, changing the landscape and the ways people lived and worked. †¢Railways, originally built to transport goods, meant people could travel easily around the country for the first time. Railways brought new foods to towns and cities. †¢Many households had a servant or servants – in 1891, 2 million servants were recorded in the census †¢Seaside holidays were ‘invented' (became popular). †¢Police Force ‘invented'. †¢New cookers and gadgets for the home were invented.What was Family life like during the Victorian times? Your quality of life during the Victorian times depended on whether you were rich or poor. Rich Victorians enjoyed a good and easy life; Poor Victorians had a rough and hard life, often ending up in the workh ouse or early death. How many children did a normal Victorian family have? Families were usually large; in 1870 many families had five or six children. Victorian Children Life was not the same for all children during the Victorian times. The kind of life a child had in the Victorian times depended on its family.Children from working class families had few luxuries, ate poor food, worked long hours lived in damp, filthy conditions, many children died of disease. Children from rich families usually well fed, clean and well clothed, didn’t need to work, went on holidays, had expensive toys, and had pets such as ponies. What did child call his/her father? They called their fathers ‘sir ‘Each member of the family had their own role and children were taught to â€Å"know their place† and â€Å"be seen and not heard. Religion Region was very important to the Victorians.A great number of people went to church, at least once and probably twice, every Sunday. Food At the beginning of the Victorian period, people relied on the foods that were in season and available locally or those which had been pickled or preserved. Later, when the railways were built, many new fresh foods were available. The invention of the steam ship, and of transport refrigeration, meant that also meat, fish and fruit could be imported from overseas quite cheaply.There were no fridges and freezes in the homes to keep food for a long time, so meals were limited by small shops. Clothing Victorian people dressed appropriately to their age, and position in society Toys Poor families made their own, such as cloth-peg dolls and paper windmills. Rich Children Girls played with dolls and tea sets whilst boys played with toy soldiers and marbles. Housing Most cities and towns were not prepared for the great increase of people looking for accommodation to live near their work place.There was a shortage of houses; so many people had to share a room in other people’s houses. Rooms were rented to whole families or perhaps several families. Often ten or twelve people shared one room. If there were no rooms to rent, people stayed in lodging houses. Many factory owners built houses for their workers near their factories. The houses were built close together really quickly and cheaply. These houses often had two rooms downstairs and two rooms upstairs. They were not really big enough for the large families people tended to have during the Victorian time.The houses also did not have running water and toilets. Up to 100 houses had to share an outdoor pump to get their water and share an outside toilet. To make things worse, the water from the pump was often polluted. 21st century The 21st century is the current century (today) What is it like living in the 21st century times? We live in an exciting time. Never before in the history are there so many resources available for individuals. Never before in the history are there so many opportunities for us. Here, in the 21st century, lack of resources or opportunities is no longer a problem.The problem is how to take advantage of them We now have electricity, instead of gas lamps or candles. We have gas central heating for instant hot water and heat at the touch of a button. We have cars and public transport, people seldom walk. What is Family life like during the 21st century times? A mixture of different families in the modern society defines the 21st century life. One parent families, dysfunctional families, traditional families, nuclear families and reconstituted families. How many children are normal for the 21st century family have? Families of the 21st Century come in all shapes and sizes.Divorce, remarriage, parenting out-of-wedlock and a host of other variables have turned nuclear families into the exception rather than the norm. 21st Century Children The twenty-first century is known for its cool gadgets and gizmos MP3 Players, iPhones, DVD's. The surge in Internet use and social n etworking. From Facebook to My space, everyone is online, and hooking up with other likeminded individuals from all over the planet. Another important technological phenomenon is the widespread use of wireless technology. Children have many luxuries, eat well, do not work, go on holidays, have expensive toys, many have pets.Children live in clean, humane conditions; have vaccinations and medicines to protect against disease. Laws are in place to protect the health and safety of children. Food Improving people's health through healthy foods available 24-7 from supermarkets where everything is provided and available. Local shops are also available and Take always and cafes etc. For eating out. Clothing Ready to wear industry, expensive and unique fashion styles. Housing Housing is now provided by the local council for you and your family, sharing with other families and overcrowding is against the law.

Monsieur Meursault In Camuss book The Stranger - Free Essay Example

Sample details Pages: 3 Words: 1013 Downloads: 1 Date added: 2019/08/02 Category Literature Essay Level High school Tags: The Stranger Essay Did you like this example? Â  Albert Camuss book The Stranger contains a very complex character, Monsieur Meursault. Meursault has complete indifference to the world around him. His attitude towards the lack of meaning in everything is easily relatable for many, until the effects of his indifference catches up to him and manifests itself. Don’t waste time! Our writers will create an original "Monsieur Meursault In Camuss book The Stranger" essay for you Create order The common philosophy that many place Meursault in is nihilism. Meursaults distinct philosophical characteristics provide a view of nihilism and his inevitable acceptance of death gave him meaning to life, which is the fact that he lived. Meursaults complete indifference to his surroundings and his prioritization of his needs before emotion, places him closer to nihilism. In the beginning of The Stranger he shows absolutely no emotion towards the death of his mother as he doesnt display any emotion during the funeral except for annoyance towards [t]he glare on the white walls was making me drowsy(9) and the constant mentions of the women who was crying softly, steadily, in little sobs(10). His display of indifference follows him throughout the novel. After he comes back from the funeral, he begins people watching from his window, and comes to the realization that one more Sunday was over, that Maman was buried now, that I was going back to work, and that, really, nothing had changed(14). Although he experienced the death of his mother everything else is as if nothing happened and therefore Meursault conclude that the death of his mother does not matter. His physical needs are placed in priority compared to anything. Some would say that his relationship with Marie would be completely physical and non-emotional for him. The evidence for this is quite clear after he says to Marie that marriage to her didnt make any difference to [him] and that we could if she wanted to(41). She then asks him if he loves her in which answered the same way [he] had the last time(41). His complete indifference is very similar to those that follow the existential nihilist ways. Friederich Nietzsche is the philosopher that created nihilism in western cul ture. He believed that one should act as if they would if they had to reenact that day for eternity. So in laymans terms you should live your life they way you want to, and not allow for self-denial to overcome your freedom. Since Meursault completely allows his needs to overtake him some would say that he isnt a nihilist, but he does as he wants to and recognizes the choice that he has in his actions. He also completely reject morals, as does Nietzsche, as he finds nothing wrong with the murder of the Arab, or the letter that Raymond asked him to write to his girlfriend. In this way he is even more distant from society. My philosophy is a slight variation of existential nihilism, but I find that such things that have logical purpose, and that purpose is not found by the individual but by the collective whole. Meursault finds meaning when he begins to recognize the past. The analysis of Meursaults psyche forces him to confront his past actions. The main action that they focussed on was his lack of emotion during his mothers funeral. Meursault believes that the mention of this was co mpletely irrelevant to the case, but it does affect what he thinks about while imprisoned throughout the trial. He begins to remember physical things and the emotions that he is given with those things, such as the ice cream bells. These memories inevitably lead him to the epiphany that the meaning to his life is that he lived. When the trial is over and he is put on death row, Meursault recognizes that he will inevitably die, but he also recognizes that he should come to his own moral conclusion as it is apart of the process. He concludes that he doesnt have morals and that his life hadnt any meaning, but his death is meaningful due to the amount of people who had come to watch him die. He then embraces the hatred of the people, because it gives his death meaning. This is very similar to Nietzsches belief in which meaning can only be decided by the person, and any other meaning to life is considered meaningless to tat person. Meursault displays this when he attacks the chaplain. The chaplain attempts to push his religious beliefs on Meursault which is also an attempt to have Meursault find meaning. Although the chaplain is unsuccessful in helping Meursault find meaning and closure to his life, he is at the same time successful as well. The chaplains ignorance to Meursaults philosophy angers Meursault, but it forces him to come to the conclusion that although his life was meaningless, his death has meaning. My philosophy is somewhat different. I believe that there isnt any meaning to life or death of one person. In order to make ones life meaningful they must find a way to impact the society and not themselves. This can be achieved through creation, whether it be physical or not. In the end the morals of a person do not matter, but the ideas that the person had on life, and problems within society, are the things that matter in ones life. Although I do believe that the purpose of The Stranger from Albert Camuss view is not to define Meursault to a specific philosophy, society has made it its purpose. Therefore this is a book that not only forces its audience to confront a diffic ult and complex philosophy, and can even impact their own philosophy. For myself, this book did indeed modify my philosophy, but it wasnt any significant change. The reason for this books literary significance then becomes clear when one recognizes the impact it plays on a society. This complex character demonstrates the literary skill that Camus has, but it shows the world that you can have a character so complex that the world will focus on that character and compare it to themselves. In that way it has purpose but, like Meursault, that purpose is found towards the end of its journey.

Language As A Form Of Communication Essay - 1388 Words

Culture may be defined as the thoughts, behaviors, languages, customs, the things we produce and the methods we use to produce them. The human ability to create and transmit culture is what differentiates us, as humans, from the rest of the animal world. The essential feature of culture, that it is learned and transmitted from one generation to the next, rests on the human capacity to think symbolically. Language, perhaps the most important feature, is a symbolic form of communication. Language is a form of communication. Without language, culture could not be transmitted, people could not learn from one another across generations, and there would be no cultural continuity. Language has evolved over the years as a tool for communicating symbolic meaning. It has become a cross-cultural tool for expression. Today, there are millions of various dialects, modes of pronunciation, and individual styles of language use. Theories about language abound and continue to flow forth from institu tions and thinkers worldwide. According to Marnie Riddle’s exploration of language, there should be a strong stance on the importance of language to philosophy and vice versa. One is essentially co-dependent on the other today. Riddle evaluates the ability of language to portray concepts and objective facts. Benjamin Whorf, as Brian Skotko explains in his paper, would have noticed that languages allow for similar patterns of thought. Instead of striving for total correctness in meaning andShow MoreRelatedLanguage As A Form Of Communication Essay1223 Words   |  5 Pageshumans have a unique form of communication. We are the only species capable of using language as a form of communication. Think about the first people and how difficult it would have been for them to communicate without language. 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If we analyze of who lookRead MoreIntercultural Communication As A Form Of Communication Between Individuals Or Groups Of Different Languages And Cultural Origins879 Words   |  4 Pages Intercultural communication can be defined as a form of communication between individuals or groups of different languages and cultural origins (Lanqua 2015). This review will summarize Scollon, R, Scollon, S; Jones, R.H. (2011) and briefly detail two other readings, one by Blommaert, J (2013) and another by Vertovec, S. (2010). The first reading, details multiple ways culture can be defined and how others can interpret communication. The second reading outlines the challenges, which is presentedRead MoreCubism, Orphism And Futurism Share A Common Language, Dynamism, And New Forms Of Transport And Communication1193 Words   |  5 Pageswas like to live in an environment that was advancing and developing with incrediable speed . Dynamism became a means for the artists of the time to communicate what has been termed the modern condition. Cubism, Orphism and Futurism share a common language, Dynamism. Dynamism is a mechanism for communicating a sense of change or movement.. Artists also invested their own emotions of what they were experiencing through the use of dynamism. Viewers can understand that there was an excitement, anxietyRead MoreEssay on Music in Education702 Words   |  3 Pagescommon method of communication for cultures worldwide. Music is Education There are schools attempting to eliminate teaching musical arts to our children. The board of education claims they must provide education by concentrating on the basic academic courses, but what they dont realize is that music is a major part of basic education. We must not allow them to pull the teaching of music out of our school curriculums because music is an essential form of communication. Our childrenRead MoreBody Language: Louder than Words818 Words   |  4 PagesLanguage has always been of great importance among humans, but often times we communicate without using words, Nonverbal cues, such as body language, have long been recognized as an important part of communication. There has been a long running debate about whether verbal or nonverbal language has a higher importance in communication, but nonverbal communication seems to have even greater importance than spoken language. More than voice or even words, body language indications to you what is on anotherRead MoreEssay On Social Interaction1338 Words   |  6 PagesIn our society, we face various aspects and levels of social interaction. For the purposes of this paper, the focus will be on specifically, Gender and Language, Nonverbal communication, Status, and Humor. Social interaction is the way people talk and act with each other and various structures in society. It may include the interactions such as family or bureaucracies that are formed out of the need to create order within the interaction itself (Wikipedia, 2017). This paper will illustrate the importanceRead MoreCharacteristic of Business Communication829 Words   |  4 PagesCommunication skills are of utmost importance in managing information and technology in any organization. List the characteristics of communication and discuss the seven barriers to effective communication. Communication in simple terms is a transfer of information between people, resulting in common understanding between them. According to Newman and Summer , â€Å" Communication is an exchange of facts, ideas, opinions or emotions by two or more persons† Communication has the following characteristics:- Read MoreFace Communication Is More Effective Than Other Types Of Communication1408 Words   |  6 Pagesto face communication is more or less effective than other types of communication, such as the importance of facial expressions and nonverbal body language. Communication would be considered effective when the most information is conveyed between the people involved. Nonverbal body language is generally nonverbal behaviours that can include interpersonal distance, body movement, facial behaviour, touch, vocal behaviours, and others. (Hall, Coats and LeBeau, 2005) With nonverbal body language one needs

Because I C Ould Not Stop Death - 1279 Words

Dickinsons Because I Could Not Stop For Death Collamer M Abbott. The Explicator. Washington: Spring 2000.Vol. 58, Iss. 3; pg. 140, 4 pgs People: Dickinson, Emily (1830-86) Author(s): Collamer M Abbott Document types: Feature Publication title: The Explicator. Washington: Spring 2000. Vol. 58, Iss. 3; pg. 140, 4 pgs Source type: Periodical ISSN/ISBN: 00144940 Text Word Count 1077 Document URL: http://proquest.umi.com/pqdweb?did=000000056709394Fmt=3cli entId=43168RQT=309VName=PQD Abstract (Document Summary) Once one realizes that Emily Dickinson is talking about a stone burial vault in Because I could not stop for Death, an image that expands the metaphoric power of the poem, one can appreciate more fully†¦show more content†¦She envisions Keeping house in her cottage, which, with its side and back stone walls and front entry, harbors a parlor where she lay[s] the marble tea, which certainly suggests death. A stone vault with the names of the occupants engraved on the marble door slab can easily be visualized as a cozy cottage with a room where tea is served. I died for Beauty plays on the same imagery of a loved house with rooms. The speaker is scarce I adjusted in the tomb I When One who died for Truth, was lain / in the adjoining Room- The One of this poem can represent another lover or master, a brother, or a kinsman. They talk between the Rooms- I Until the Moss had reached our lips- I And covered up-our names- that is, their names inscribed on the stone door slab. Thus is extended the whole figurative evocation of preservation for which these structures are used, not only of vegetables in a root cellar, but of roses, and of the Immortality of Dickinsons speaker for Centuries that feel shorter than the day-for Eternity. The figure of the House in these poems expands the symbolism immeasurably beyond the moldy receptacle of an underground grave, to a hospitable dwelling. -COLLAMER M. ABBOTT, White River Junction, Vermont [Footnote] *Reprinted by permission of the publisher and the Trustees of Amherst College from The Poems of Emily Dickinson, Thomas H. Johnson, ed. Cambridge, Mass.: The Belknap Press of Harvard University Press, copyright 1951,Show MoreRelated because i c ould not stop death Essay1237 Words   |  5 Pages Dickinsons Because I Could Not Stop For Death Collamer M Abbott. The Explicator. Washington: Spring 2000.Vol. 58, Iss. 3; pg. 140, 4 pgs People: Dickinson, Emily (1830-86) Author(s): Collamer M Abbott Document types: Feature Publication title: The Explicator. Washington: Spring 2000. Vol. 58, Iss. 3; pg. 140, 4 pgs Source type: Periodical ISSN/ISBN: 00144940 Text Word Count 1077 Document URL: http://proquest.umi.com/pqdweb?did=000000056709394amp;Fmt=3amp;cli entId=43168amp;RQT=309amp;VName=PQDRead MoreBook Report On Trojan Horse3824 Words   |  16 Pagesswiveled around in his chair and faced Ivan. â€Å" That ’ s it, buddy. Over to you. 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At the end of the first quarter of the century the state of the Muslim world had taken a definite turn, and there were some signs of resuscitationRead MoreSci 241 Week 524609 Words   |  99 Pages( ©Reinhard/Age Fotostock America, Inc.) CHAPTER 8 CONCEPTS I I I I I I I I I Thiamin, riboï ¬â€šavin, niacin, biotin, and pantothenic acid are B vitamins needed to produce ATP from carbohydrate, fat, and protein. Vitamin B6 is important for amino acid metabolism as well as energy production. Folate is a coenzyme that is needed for cell division. Vitamin B12, only found in animal foods, is needed for nerve function and to activate folate. Vitamin C is needed to form connective tissue and acts as a watersolubleRead MoreIncome Taxation Solutions Manual 1 300300 Words   |  1202 Pagescorporations assets are used for business purposes, the corporation qualifies as a small business corporation and a subsequent sale of shares would be entitled to the Buckwold and Kitunen, Canadian Income Taxation, 2012-2013 Ed. Solutions Manual Page C-1 Copyright  © 2013 McGraw-Hill Ryerson Ltd. capital gain deduction of $750,000. Although Court will be subject to further taxation when dividends are paid to him from the corporation, double taxation will not occur to the extent that income consistsRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesTranslation of: Essais sur la signification au cinà ©ma, tome 1. Reprint. Originally published: New York: Oxford University Press, 1974. Includes bibliographical references. ISBN 0-226-52130-3 (pbk.) 1. Motion pictures—Semiotics. 2. Motion pictures— Philosophy. I. Title. PN1995.M4513 1991 791.43 014—dc20 90-46965 C1P The French edition of Christian Metz s Essais sur la signification au cinema, volume 1, was published by Editions Klincksieck in 1971,  © Editions Klincksieck, 1968. ÃŽËœThe paper used in this publication

Visitor Management at the National Gallery †Trafalgar Square, London Free Essays

1. A Comprehensive Strategy for Visitor Management Many visitor attractions see visitor experience as a secondary concern in managing these attractions in favour of the standard of the exhibit. In order to meet both expectations, it is necessary to define the organizational task in order to meet certain service standards (Shackley, 1999). We will write a custom essay sample on Visitor Management at the National Gallery – Trafalgar Square, London or any similar topic only for you Order Now To a large extent, attractions such as the National Gallery rely heavily on public support as their primary means of fundraising and ensuring that this support is continued ensures repeated visits in off-peak seasons and potential for larger donations as a source of funding. It is necessary therefore to determine a comprehensive strategy for visitor management that ensures effective service delivery, creates a higher quality of visitor experience, builds customer satisfaction and encourages repeated business (Schmenner, 1995). This is an important consideration for the National Gallery as an attraction which does not charge a standard entry fee and therefore donations received to this end are largely reliant on customer satisfaction and expectation. 2.Controlling Visitor Demand Controlling visitor demand is considered one of the more traditional functions of visitor management and essentially is reflected by the need to control visitor demand and relate it to the attractions fixed visitor capacity. It does so in various ways aimed at manipulating demand from peak to off-peak periods by pricing structure or ancillary services or attractions (Shackley, 1999). The National Gallery does this in a number of different ways, primarily through the use of ancillary services. Although the gallery does not make use of a pricing structure, it does make good use of a variety of different tours, which are reasonably priced and aimed at large groups and families therefore redirecting large volumes of persons at a time. Not only does this have the effect of controlling the times at which the gallery is experiencing larger amounts of guests, this also has the effect of redirecting large groups of people into certain areas at specific times which effectively ensures that oth er areas are not as populated. By effectively managing visitors in this way, issues of overcrowding at certain exhibits are effectively managed to ensure a higher level of visitor satisfaction –the purpose of visitor management techniques. Furthermore, these techniques ensure that visitors frequent the gallery in off-peak times. Examples of these programs include school group tours, educational sessions in the gallery and workshops aimed at art education (NG Website, 2012). 3. Standards of Customer Care An essential element of the visitor management strategy for any British organization is agreeing to undertake certain standards of customer care through the advent of the National Code of Practice for Visitor Attractions where managers of these facilities agree to undertake certain standards with regards to high standards of customer case, courtesy, appropriate maintenance to ensure visitor safety, adequate visitor facilities, prompt enquiry response time and access for disabled persons or those with special needs (such as the visually or hearing impaired). Not only does this include customer care at the facility itself, but also in being able to access the facility through the use of adequate signage, welcome and access facilities. Therefore customer care is both a logistical and judgmental concern (Shackley, 1999). In addition to standard customer care which include adequate gallery staff members, availability of information and courtesy, the National Gallery places this access as a foremost concern of a visitors experience in the gallery and undertakes these standards of customer care in a number of different ways. In terms of external logistics, there is adequate signage from all the surrounding transport facilities, as well as the nearby attractions leading to easy directions from those attractions to the National Gallery. Arguably however, this is less of a concern since the gallery is itself in Trafalgar Square. The gallery offers special facilities for blind and partially sighted visitors through providing Braille information, descriptive folders, events particularly for these visitors and in the exhibitions themselves. The gallery further makes provisions for assistance dogs. For visitors with mobility disabilities, there is adequate access through the entire gallery, as well as nearby o ff-street parking and seating available throughout the entire gallery. For deaf and hearing impaired visitors there are British Sign Language interpretive discussions on the paintings, audio guides and in the case of exhibition videos and films, subtitles on all materials (NG Website, 2012). In this way therefore, the National Gallery ensures that these levels of customer care are adhered to. 4. Ensuring Visitor Satisfaction Ensuring visitor satisfaction is obviously the primary goal of a visitor management strategy and ensuring this is based on a complex set of factors for consideration of the management. Value for money and customer experience is essential to this, therefore ensuring that visitors feel that they are getting the most from the cost of their experience is essential. The National Gallery does not ask a standard entrance fee from visitors, however does ask a nominal amount for a comprehensive floor plan of the gallery, as well as for the special exhibits. This ensures that general visitors to the gallery have access to a sufficient proportion of the gallery and are experiencing high levels of visitor satisfaction without being excluded from the main attractions in the gallery. There are optional visitor guides, audio guides and descriptive folders available for further information, however the base information provided free of charge is sufficient to ensure visitor satisfaction. Avoiding bottlenecks and queues in the National Gallery is a particular point of concern and to the extent that the gallery has been able to avoid these, it has taken certain measures such as positioning the popular exhibits in larger rooms where there is more space for visitors to access the paintings, as well as placement within the rooms themselves. The gallery has ensured that these paintings are placed in a certain way so as to ensure more people can access them. These paintings are also not placed close together, to avoid crowding around one particular piece. In conjunction with this, high volumes of people present a security concern for visitors which is an important aspect of visitor management (Shackler, 1999) and to this extent the gallery has a state of the art security system with video surveillance of the whole gallery, as well as adequate security staff throughout and a staff member in every room of the gallery (NG Website, 2012). References National Gallery Website (2012) [online] Available on: www.nationalgallery.org.uk [Accessed 28 November 2012] Schmenner, R. (1995) Service Operations Management. Prentice Hall: NJ Shackley, M. (1999) Visitor Management in Leask, A. Yeoman, I. (eds) ‘Heritage Visitor Attractions: An Operations Management Perspective’ London: Thomson Learning How to cite Visitor Management at the National Gallery – Trafalgar Square, London, Essay examples

All quiet of the western front Movie vs Book free essay sample

The book all Quiet of the Western Front demonstrates a clear similarity in regard to themes with it’s original movie. Although the reader and the audience of the movie can take different aspects of the theme due to the setting of the movie and the imagery used in the book. In fact the added scenarios in the movie had a different impact then in the book; for example, in the movie Paul was introduced as a schoolboy and through the setting of movie it demonstrated a change in it’s personality by becoming a soldier. The movie was more emotional then the novel by showing the shift in character. However the book was written in third person so that the reader could have been able to understand Paul actions through the smiles, metaphors and imagery imposed by the author. This wasn’t present in the movie although the director did include certain flashback that made the movie scenes more significant. We will write a custom essay sample on All quiet of the western front Movie vs Book or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The difference between the book and the movie, is that the director decided to connect the beginning to the end with Paul death by him drawing the bird in both, the conclusion and the introduction of the movie. In order to reach the audience in the movie they used Paul’s passion of poetry to show how in war the innocents don’t survive. The death of the soldiers in the movie were made more realistic and sentimental. These sentiments were created by the list Paul’s wrote to his commander and listed all his friends deaths, and how they were the only standing in war. In conclusion both the movie and the book were precisely constructed to reach the reader and the audience, and show how a soldier life is really lived.