The Concept of Segmentation & Marketing Environment in Porsche Term Paper

The Concept of Segmentation & Marketing Environment in Porsche Automobile - Term Paper Example Porsche is one of the companies that have increased its number of customers over the years (Kumar 2004). Competition from other companies with similar market base has made Porsche come up with new and innovative designs for their automobiles. In order to maximize their profit, Porsche has different kinds of models that include; consumer models market. Porsche meets the needs of the customers, from the average income one to the wealthy. If one of the models or series does not do well in the market, it will not have a large effect on the organization since the other series will not be affected (Ighoteguonor 2013). The price of the automobile has a range from $50,000 to $845,000 depending on the kind of model being purchased. The interesting fact is that 70% of the cars ever manufactured by Porsche are still on the road today. The organization has a plan of increasing the sale of the vehicles to 200,000 per annum by the year 2018. The attribution is from the excellent relationship betwe en employees and the partners as well as the customers (Wedel 2000). It results in increasing the customers’ enthusiasm towards Porsche products. Porsche used the four marketing mix to market and increase their sales all over the world; product, promotion, place and price (Kotler & Armstrong 2014). Their sports cars are high-end automobiles of high quality and high performance. Customers of Elite status purchase the products. High-quality products equal high prices from the company. The organization has resulted in consumer focused advertising in televisions, print media and direct for promotion of their products to the customers. The slogan is â€Å"Engineered for Magic Every day.† The products are different in each location sold to fit the customers’ needs (Zoeller 2014). For example, North America market embraces the American expectations and their values. The same

The Attitudes toward the role of women from a religious standpoint Research Paper

The Attitudes toward the role of women from a religious standpoint - Research Paper Example This alludes to the fact that women in Buddhist Asia were, from quite early on, treated much better than their counterparts in other parts of Asia. Most observations on Buddhist women in the late 19th and early 20th century are made by Europeans who found themselves in Asia around this period. The most remarkable feature about Buddhist women to these early writers was their privilege. Sir Charles Bell a British Political Representative in Tibet, Bhutan and Sikkim, wrote in 1928 that travelling to Tibet from India and China presents the visitor with an impression that Tibetan women are not kept in isolation as their Indian counterparts. In fact, the Tibetan women mingle with the opposite sex and are consequently at ease with men (Dewaraja 4). The most important thing to note is that the statement women in the world is a reference to European women at that time in history. These women are still struggling to walk shoulder to shoulder with their male counterparts. In Buddhism, subordination of women is given a religious sanction. According to the Law of Karma, one’s actions in the past will determine one’s position of wealth, power, talent and even sex in future births. One is reborn a woman because of one’s bad Karma. Because of such religious laws, attitudes towards women are not easily changed. Today women in Buddhism much like their predecessors 100 years ago struggle with such challenges. At the forefront of this campaign is Sakyadhita or daughters of Buddha. This is a global network of Buddhist women aimed at improving their status through conferences, dinners and discussion groups. At the turn of the 20th century, the attitude towards the role of women in Christianity was much like that in Buddhism as observed by European Asian settlers. However, women in Christianity during this period were associated with education.